Media

Press Kit

Overview

The brand

I'm excited to introduce you to minimalismo™ – a brand close to my heart. It's all about sophistication and modernity, designed exclusively for fellow creatives who appreciate minimalistic, top-notch clothing that resonates with their artistic flair and lifestyle.

At the core of my brand are the principles I hold dear: minimalism, top-tier craftsmanship, creativity, and sustainability. I'm thrilled to share that I bring you not only aesthetically pleasing designs but also functional and sustainable apparel, tailored to elevate the lives of creative individuals like you.

Elevating Creativity

Brand Purpose

To enhance the personal style and identity of creatives and design-inclined through minimalist, well-designed, high-quality apparel.

Brand Values

Minimalism

Emphasizing less is more, I create designs that are simple yet striking.

Quality

I'm committed to superior craftsmanship in every piece I create.

Sustainability

I'm dedicated to making responsible decisions for the planet.

Creativity

Valuing the artistic process and inspiring the creative community.

“ Minimalism is not the lack of something. It's simply the perfect amount of something.

Author
Nicholas Burroughs
Subheading

About the Founder

I'm Ruben Cespedes, a seasoned Product Designer boasting over 17 years of invaluable experience. My journey as a Principal Product Designer at Dell Technologies revolves around the art of translating intricate problems into seamless, intuitive designs.

But my involvement goes beyond my official role. I take pride in being a mentor, author, and educator – dedicated to spreading design wisdom and nurturing talents
worldwide.

The Collection

Design DNA

The "Design DNA" Collection embodies the fundamental building blocks of design - Aesthetics, User-Centered, Visual, Typography, Creative, and Simplicity.

This collection doesn't just match your style; it reflects your passion. Each piece is a testament to quality, sustainability, and the belief that fashion should be planet-friendly.

The collection resonates with the
designer within you, exhibiting love for design in a subtle yet creative way.

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Product Line

minimalismo™ T-Shirts: Beyond Clothing, a Canvas for Self-Expression. Meticulously crafted from sustainable materials, ensuring comfort and eco-consciousness. Each features a minimalist graphic, reflecting your design passion in every stitch.

minimalismo™ Hoodies: Comfort and Style Combined. Ethically sourced, durable, and weather-ready. Each carries a design word, turning concepts into wearable art.

minimalismo™ Caps: Style meets Sustainability. Crafted from eco-friendly materials, they elevate any look. Each cap subtly integrates minimalismo™ logo and elements, showcasing your love for fundamental design concepts.

Embrace the Design Revolution

Join the Movement

With minimalismo™'s product line, you're not just wearing clothing; you're joining a movement that celebrates design, creativity, and sustainability. Each piece speaks to the designer within you, inviting you to embrace the principles that drive your passion and craft.

Get in touch

Additional Information

Contact

For media inquiries, collaborations, and more information, please contact: Email: info@minimalismo.store

Social Media

Instagram, Tiktok, Pinterest: @minimalismoapparel Hashtags: #minimalismo #DesignDNACollection

Availability

The minimalismo™ product line, including T-Shirts, Hoodies, and Caps, is available for purchase on my website September 25th.

Media Assets

Need product images for press or promotions? Email info@minimalismo.store for more visuals. Thanks!